WORK
- FLEXFIT FRAMES – THE DISPLAY SOLUTION THAT BECAME BRAND STRATEGY
Here is the first full case of VRD’s INOVA-PME, a design driven innovation program tailored to suit small and medium companies, aiming to [...]
- Papaiz Active Padlock: A human centered innovation
IN LATE 2010, PAPAIZ (BRAZIL) AND VRD INITIATED A JOINT effort to generate ideas for padlocks that would transcend the category’s usual limits, opening up new business opportunities, and developing competitive innovations, with an observational study of the relationship between product, user and space as starting point. The Papaiz ACTIVE model is one of three [...]
- PAPAIZ NODE PADLOCK
THE PAPAIZ NODE IS ONE OF THREE MODELS LAUNCHED in 2012 as a result of the collaboration, initiated in late 2010, between PAPAIZ (Brazil) and VRD. Our methodology for exploring and analyzing the information obtained through study of the relationship between product, user and space, identified an excellent opportunity for transcending the tool connotations of [...]
NEWS
- Design Thinking workshop with Social Entrepreneurs
At VRD we believe it is possible to innovate in several proportions and that it is possible to innovate also in the case of small business. Workshop in partnership with Projeto Visão de Sucesso [...]
- PETROBRAS FIND IN VRD A PARTNER FOR INNOVATING BUSINESS SEGMENT
We are now running an “innovation through design” project with PETROBRAS DISTRIBUIDORA, the second largest company in Brazil and the largest [...]
- vrd awarded at idea / brasil 2012 with 3 papaiz padlocks
During the Brazilian Design Biennial on September 27 at the House of Culture Fiat in Belo Horizonte (Minas Gerais, Brazil), VRD Research was awarded at the final event of the IDEA/Brazil 2012. The awards went to 3 products, generated during the same Design Driven Innovation project done for the Brazilian company Papaiz. . Brazil Innovation [...]
METHODS
- (DESIGN + SEMIOTIC) THINKING: The value of semiotics in design innovation processes
One of the major difficulties for a business is to maintain coherence between “how it thinks of itself” and “how it is perceived” through its communication, products and [...]
- LEARNING BY DOING: EXERCISING WITH FOOD
The design premise of ‘learning by doing’ is an essential approach in the formative processes due to a deep involvement in the transformation of a way of “thinking” in something “real”, useful and relevant for business. It also emphasizes the importance of “practice”. The fact that creativity is not an equation, it is just with [...]
- PUBLIC UTILITY, OBSERVING THE PUBLIC
It is necessary to understand social characteristics in order to create Design Solutions for Public Utilities, as well as to clarify questions such as “how” and “where” before starting the process. The strategy is to create messages that does not intend to “assault the audience”, but that is able to “reach the public” so that [...]
THOUGHTS
- DESIGN METHODS: THEORY OR REALITY?
When we think of “method”, we usually and incorrectly think of a set of tools (procedures and techniques) that, used rigorously and systematically, lead us to the expected [...]
- VRD Research in 3 Minutes
What we do? How we design? Find out what makes us different. With this short video we want to share our vision and modus operandi, passing by the 6 principles of the process that has brought innovation to the companies we’ve worked with.
- BRAZIL: THE CULTURAL CONTEMPORARY
A series of lectures took place at the Royal College of Arts in London, aiming to generate a debate about Brazil’s art and design production.
