VRD has been invited to the ESPM – Escola Superior de Propaganda e Marketing, at the São Paulo’s campus (Brazil) for a talk about Strategic Design and applied Innovation.

During fair “Feicon 2011” in São Paulo (Brazil, 15th /19th March), the company PAPAIZ presents the first three products of a new generation of padlocks; result of a strategic analysis and implementation project done during 2010/11 by VRD RESEARCH.

The ABEDESIGN, Brazilian Association of Design and its affiliates in the state of Ceará, has launched the first edition of the cultural +DesignCeará, an event that aims to become a landmark in the promotion and discussion of design in the north-east of Brazil.

The design premise of ‘learning by doing’ is an essential approach in the formative processes due to a deep involvement in the transformation of a way of “thinking” in something “real”, useful and relevant for business. It also emphasizes the importance of “practice”. The fact that creativity is not an equation, it is just with [...]

It is necessary to understand social characteristics in order to create Design Solutions for Public Utilities, as well as to clarify questions such as “how” and “where” before starting the process. The strategy is to create messages that does not intend to “assault the audience”, but that is able to “reach the public” so that [...]

Photography is largely used as a tool for qualitative research because of the richness of details and information it can provide. It is not only the immediate visual impact that designers and researchers value through this medium; much can be gained from the surrounding context to provide a further source of information. To explore the [...]

When we think of “method”, we usually and incorrectly think of a set of tools (procedures and techniques) that, used rigorously and systematically, lead us to the expected result. In fact, the “method”, precisely because of its divergence from a mathematical formula, does not promise results, but the direction when searching for a conclusion or an answer. As its etymological definition, “method” is – a way to a purpose.

What we do? How we design? Find out what makes us different. With this short video we want to share our vision and modus operandi, passing by the 6 principles of the process that has brought innovation to the companies we’ve worked with.

A series of lectures took place at the Royal College of Arts in London, aiming to generate a debate about Brazil’s art and design production.